From Scarcity to Abundance: the Long Tail of Internet Markets
Here are the materials and additional resources mentioned in the January 9 Nova lecture:
Presentation:
The Rise and Fall of the Hit Timeline
Books:
The Long Tail: Why the Future of Business is Selling Less of More, Chris Anderson
The Web:
MIRRORLESS CAMERAS AND LEGACY LENSES: Part I (Getting Started), Part II (Jupiter Lens History), Part III (Jupiter Lens Repair)
18th Century Cooking YouTube channel, Savoring the Past Blog
Long Tail Businesses:
Google – Search and advertising
Amazon – Books and other goods
Netflix – Movies and TV shows
iTunes – Music, movies and TV shows
eBay – Niche and one-off items
Etsy – Niche and craft items
Pandora – Music
Kickstarter – Capital
Kickstarter Examples:
iOgrapher – Photography case for the iPad
Glif – iPhone stand and tripod mount
Pebble – ePaper Watch for iPhone and Android
Long Tail Examples:
Timbuk2 – Custom messenger and laptop bags
Flitetest – R/C aircraft reviews, models and equipment
Print, Image, Sound, Video and Film Archives:
Archive.org – a non-profit library of millions of free books, movies, software, music, websites, and more. Try the 78 RPM and Cylinder Recordings or the George Blood digitized collection, Metropolitan Museum of Art or NASA as a starting point. The Library of Congress Columbian Exposition of 1893 is a good collaborative example between Archive.org and the Library of Congress. The Ephemeral Films are also interesting. A Public Peek into 1923 samples the many works that entered the Public Domain in 2019 as a result of changes to the Copyright Law.
Library of Congress – Astonishing collections covering many aspects of American life and history. Start with the Digital Collections — curated samples of the Library’s holdings. The Collections with Audio are also interesting.
The Thomas A. Edison Papers Project at Rutgers University – Five Million pages of documents that chronicle the life of the inventor through a series of interactive publications.
American Radio History – This archive reaches back into the dawn of the 20th century and houses dozens of digitized and searchable magazines and publications covering the Broadcast Radio and Television industry as well as amateur radio, hobbyist electronics and computing. Magazines like Byte and Popular Electronics are available here.
Recording Examples:
78 RPM and Cylinder Recordings
Rhapsody in Blue (original acoustic recording 1924)
Rhapsody in Blue (Duo Art 1925)
Rhapsody in Blue (Gershwin/Grofé/Whiteman, Orthophonic 1927)
Rhapsody in Blue (Levant, Ormandy, Philadelphia Orch, 1945)
Porgy and Bess (Original Cast, 1940)
78 rpm Records Digitized by George Blood, LP.
Podcast Examples:
WTF with Marc Maron, President Obama
Television and Cinema Examples:
The Beverly Hillbillies “The Race for the Queen” 1963
The Space Adventures of Flash Gordon 1955
Betty Boop “A Song A Day” 1936
Cecil B. DeMille “The Ten Commandments” 1923
Walt Disney “Alice’s Wonderland” 1923